The Joburg Tourism Company (JTC) is committed to positioning Johannesburg as a premier destination for both local and international visitors. By hosting a variety of events throughout the year, the organisation creates jobs and stimulates local business growth. Pontsho Moeketsi, who is the Events Manager at JTC, is helping the organisation attain its lofty goals.
Raised in Soweto by a single mother and guided by the resilience of her aunt, she grew up determined to change her family’s story. Her journey has been one of perseverance, passion, and continuous growth.
Moeketsi holds a National Diploma in Tourism Management from the University of Johannesburg and a postgraduate qualification from the IMM Graduate School of Marketing. She began her career with an internship at the Department of Education in Pretoria, later moving to the Gauteng Tourism Department. Her path eventually led her to the City of Johannesburg as an Information Officer before she advanced to Marketing Coordinator – the role that sparked her love for marketing and events.
For 17 years, she worked as a Destination Marketing Coordinator at JTC, where she was instrumental in organising and promoting major events such as the Standard Bank Joy of Jazz Festival, the DStv Delicious Festival, the Makhelwane Festival, as well as numerous roadshows and exhibitions. Participation in the Future Leadership Programme at Wits Business School further sharpened her skills, paving the way for her current role.
Now, as Events Manager, Moeketsi oversees Joburg’s signature and emerging events, while ensuring SMMEs gain market access to showcase their products. Though budget constraints remain a challenge, she thrives on the dynamic nature of her work, constantly learning and delivering impactful results.
