Soweto fruit juice entrepreneurs go from to national retailers

Loxion Fruits, a juice company, was founded in 2019 by Lungelo Mgaga, Patrick Thokkie, and Thabo Twala in Dobsonville, Soweto. Their goal was to create a juice brand that resonated with the local culture and traditions, offering a vibrant and fruity taste. They started with R800 and initially sold their juice on the streets and from door-to-door. Loxion Fruits is a 100% fruit juice blend. Yesterday went to do the traders at rainshow to show case people see juice to poeple of SA.they also selles thier juices at retailers like Mgaga, who has 10 years of experience working within the retail space, says his studies in public relations are really coming in handy with the launch of the business.

He says the business started out of a shared passion with Thokkie. “[Our juice business] started in the streets of ‘Dobsi’, between two guys ba se kasi, coming together with an entrepreneurial spirit. [We had] a vision that was inspired and motivated by a passion for business in the beverage industry and food.”they have place thier juice in other stores like Meat Express and Spar they have other stores all around Gauteng

Magaga said he was working as parkers in big retailers after they lost thier job they open the business ,they have started to do juice and they are thier selling it in outlets

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