Sekhukhune United Football Club have made two announcements ahead of the 2025/26 Betway Premiership season; a long-term technical sponsorship deal and major infrastructural development, signalling their growing ambition on and off the pitch.
On Monday, the club confirmed the signing of a three-year partnership with globally recognised Spanish sportswear giant Kelme, officially naming them as the club’s Official Technical Sponsor until the end of the 2027/2028 season. The agreement was proudly announced by Chairman Simon Malatji at a media event attended by Kelme’s chairman Ke Yongxiang and a delegation from China.
In addition to the sponsorship deal, Malatji revealed that Sekhukhune United have acquired eight hectares of land in Midrand, which will house new training facilities and a football academy. The site includes large existing structures that are currently undergoing renovation. The club’s own construction company is spearheading the upgrades, with costs estimated to reach around R30 million; part of a broader vision to compete with the elite of South African football.
