As South Africans return to work this January, coffee has re-emerged as more than a daily habit — it’s a cultural ritual shaping how we transition back into productivity, creativity, and connection.
We’d like to pitch a thought-leadership opinion piece, Reimagining SA’s Coffee Ritual by Elizabeth Gichangi, Head of Marketing for Coffee at Nestlé ESAR. The article explores how coffee now sits at the intersection of work and lifestyle, from evolving café culture and iced coffee trends to personalisation, innovation and resilience in the category despite rising costs.
Grounded in local insights and consumer data, the piece offers a timely perspective on why coffee remains central to the modern South African workday.
The full article is attached for your consideration. Please let us know if you’d be interested, or if you’d like a tailored angle for your audience.
