Following their triumphant display of defending their world champions title, the Springboks’ success in France has richly rewarded Betway punters, who showed their faith in the four-time world champions.
The Betway Back The Boks Risk Free Bet campaign was launched by the leading online sports betting and gaming brand weeks before the Springboks departed for France, where the brand invited South Africans to place a Risk Free Bet of backing the Springboks to defend their title, or get a full refund in the event that they didn’t.
In true champion style, South Africa lifted the coveted title to be crowned world champions for a record fourth time, cementing their position as the best rugby nation of all time. In one of the closest contested World Cups, the Springboks were priced at 6.1 to win the tournament outright and due to the competitive nature of the tournament, the odds fluctuated throughout until eventually seeing them being underdogs at 2.1 before the final kicked off.
The Betway Back The Boks campaign resulted in thousands of fans putting their faith and support behind the Boks, which resulted in Betway paying out R29 100 000 cash in total to all fans that backed the Boks to defend their title.
Congratulating all the winners, Betway Head of Marketing, Mark Rowles said the Betway Back The Boks campaign was a resounding success and a clear demonstration of how united the nation was in believing in the Springboks’ ability of defending their title.
“As proud sponsors of the Springboks, we are exceptionally proud of their historic achievement in France. We as a brand are also looking for innovative ways to connect with our customers and feel that our Sponsorship of the Springboks aligns to the core values of our business. Well done the Betway punters who backed the Boks and lets continue to back and support all our national teams,” said Rowles.