This year Warner Music Africa is launching their student ambassador program, called Culture Shifters, in collaboration with various South African universities and colleges. Building on its rebrand to reflect a more on-the-pulse multimedia company, Warner Music Africa understands that South African youth are vital drivers behind the music and pop culture and has established the program to connect with them.
Culture Shifters responds to the youth’s call to open up the music industry and bridge the experience gap young artists and creatives face. Through the program, second and third-year tertiary art students will have the opportunity to join WMA workshops with various department heads; sit in on creative meetings, and attend key industry launches and events. This will allow students to gain first-hand work experience and insight into the inner workings of a leading record label. Successful applicants will also be able to draw from their respective academic disciplines and collaborate on multi-disciplinary content strategies to add to their portfolios.