Casablanca opens its first dedicated retail space in South Africa at Diamond Walk,
Sandton City, in partnership with Yawa Africa.
The opening builds on three years of collaboration, during which Yawa has played a key
role in introducing the house to the South African market.
The new store reflects Casablanca’s vibrant world through curved architectural forms, an
evergreen and ivory palette, and playful accents of yellow, rose, sky blue and red.
Sculptural lacquered displays and a hand-laid mosaic monogram bring together
contemporary design with a nod to North African craftsmanship.
Founded in Paris in 2018 by founder and creative director Charaf Tajer,
Casablanca brings together his French-Moroccan heritage with a distinctive vision of
modern luxury. Expressive prints, fine craftsmanship and elegant leisurewear define a
world inspired by travel, sport and an optimistic approach to beauty.
The store launches with Pre-Fall and Autumn/Winter 2026, taking visitors on a journey
through Egypt. While Pre-Fall introduces the destination, Autumn/Winter brings its story
to life through ancient architecture, dramatic desert landscapes and the everyday
elegance of Egyptian café culture. Cinematic references and futuristic touches meet
refined tailoring and glamorous eveningwear,
with characters inspired by Omar Sharif and Cher.
Signature printed silks, textured knitwear and elevated sportswear express this rich
narrative through vibrant colour and intricate detail.
With Yawa Africa’s experience connecting South Africa to international luxury fashion, the
opening marks an exciting new chapter for Casablanca and its growing local community.