Today, adidas continues its celebration of 75 years of exceptional craftsmanship with the third release of its 2024 ‘Made in Germany’ range – The LC Predator Mania Black & Red.
The original 2002 Predator Mania is considered by many to be one of the greatest football boots of all time The new boot boasts the same aesthetic as the original Mania, but with the re-engineered outsole of the modern Predator 24 to ensure peak performance without sacrificing the iconic look. As a final nod to adidas expert craftmanship, the classic foldover tongue is adorned with a ‘Made in Germany’ sign-off.
The LC Predator Mania Black & Red has been crafted in adidas’ historic Scheinfeld factory, located a short distance from the brand’s Bavarian HQ in Herzogenaurach, Germany. Having originally been opened by Adi Dassler in 1959, Scheinfeld has been responsible for putting genre-defining performance footwear on some of the game’s greatest ever athletes, as well as millions of fans around the world.
The production team at Scheinfeld have been at the heart of its operations for 75 years, which is why adidas is putting members of the current team at the centre of its marketing campaign for the Made in Germany range. In a series of pictures and videos, adidas shines a light on these individuals’ meticulous work and their unending passion to produce some of the greatest football boots in history.
For the launch of the Predator Mania Black & Red, Predator legend Alessandro Del Piero, one of the most celebrated players to wear the original boot, joins the campaign by reprising his classic pose from 2002, biting down on the toe of one of the boots.
The Limited Collection adidas Predator Mania Black & Red R6 499 is available to purchase from 9th September, online via https://www.adidas.co.za/soccer-shoes and select adidas stores and retailers.
