Today, adidas reveals the new Juventus away kit for the 2024/25 season. Bold in yellow, it remixes the iconic stripes more commonly seen on the home kit with a fresh colour interpretation and a pattern inspired by the endless, unexplored galaxies of the cosmos – continuing the space exploration theme found on the home jersey. The jersey is designed to embody the infinite possibilities that are on the horizon for a club renowned for its strong spirit of progression, and forward-thinking.
In a nod to colour of the club’s founding kits, Juventus pink features in the panel inserts running down the side of the jersey and shorts – creating a connecting line that stands out on the pitch. The seasonal crew neck is completed with black detailing across the collar, adidas logo and the iconic adidas three stripes, which run down each shoulder.
Sam Handy, SVP of Product and Design at adidas, said: “We have really enjoyed bringing something completely new to the table with the Juventus kits for the 24/25 season. The club have shown a staunch commitment to re-inventing the status quo, and this away kit is no different.
“Staying true to the club’s core DNA remained vital – and while this kit might be inspired by the incredible patterns emitted by distant galaxies in space, we were careful to ensure the core colours speak to the club’s iconic palette. The base colour of yellow nods towards the traditional city colour of Turin and the subtle inclusion of Juventus pink references the club’s beginnings. It is an out of this world design, that we hope encourages fans and players alike, to dream big and explore new possibilities.”
The cosmos is a recurring theme for Juventus this season – with the home kit taking design cues from the moon’s surface – a theme chosen to inspire both players and fans in their continuous pursuit to reach new heights.
The on-field version of the jersey is constructed with HEAT.RDY technology, using advanced materials to maximize air flow to keep players feeling cool, while the fan version features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.
The on-field version of the kit is available to purchase for R2199, while the fan version is R1399 – with both available to purchase from today via selected adidas retail stores, and adidas.co.za/soccer-jerseys.