Today – as proud partners to nine of the teams competing at the FIFA Women’s World Cup Australia and New Zealand 2023™ – adidas unveils the away kits for Argentina, Colombia, Germany, Japan, Spain, and Sweden, having already unveiled the eye-catching designs for Italy and Jamaica earlier this year and with the kits for the Philippines, still to be released in the coming months.
As all eyes turn towards this year’s showpiece event, each federation kit is inspired by nature, celebrating the iconic scenery and diverse natural landscapes of each country – including the vast green woodlands of Germany, the sprawling glacial rivers of Sweden and the ever-changing colors of the Caño Cristales River in Colombia.
Sam Handy, Vice President Product and Design, adidas Football: “The FIFA Women’s World Cup is the absolute pinnacle of the sport – capturing the imaginations of both current and new fans across the globe. As with every major competition, we know the designs will become etched into football’s history books. With the tournament being held in Australia and New Zealand – two countries with iconic landscapes – we wanted to create a common theme throughout our kits, in celebration and appreciation of the wonders of the natural environments that can be found around the world.
The jerseys are also of course performance-led and come equipped with technologies that allow players to meet the demands of the modern game. For this year’s federation kits, we believe we’ve delivered just that – best-in-class performance sportswear with a design that is bold, exciting, and celebrates the diverse natural landscape unique to each country – a combination worthy of this year’s Women’s World Cup.”
Each shirt features the latest in adidas fabric innovations, including lightweight, heat-applied details. The kits for Argentina, Colombia, Germany, Japan and Spain are constructed using materials and textures to help keep players feeling cool with HEAT.RDY technology, optimized to keep players feeling comfortable while performing on the biggest stage. While AEROREADY technology in the Sweden kit uses sweat wicking or absorbent materials to keep players feeling dry.
Both authentic and replica versions of each kit are made from a yarn containing 50% Parley Ocean Plastic, re-imagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean. The other 50% of the yarn is recycled polyester. Just one of the innovations that represent our commitment to help end plastic waste.
