Castle Lite, South Africa’s go-to extra cold brew, just celebrated the 3rd anniversary of its iconic 410ML CAN in the coolest way possible – with an ICE-citing twist! Picture this: two of SA’s favourite personalities, Priddy Ugly and Senzo Radebe, bravely submerged themselves in freezing ice baths while tackling a full-on interview. Talk about staying extra cold under pressure!
The icy showdown unfolded during a live interview on 5FM, where our brave contenders navigated the chilly waters for a total of 11 minutes and 55 seconds. And guess what? They didn’t just survive; they thrived! The vibes were electric as they tackled tough questions while keeping their cool, quite literally.
But that’s not all – we turned up the heat (or rather, kept it icy) on social media too! The brand trended at number one for over 3.5 hours and stayed in the top 10 for a whopping 18 hours straight. With over 10,000 tweets and a staggering 65 million impressions on Twitter alone, the buzz was absolutely chilling! Couldn’t catch the action live? Don’t fret! The brand streamed the entire frosty fiesta on Facebook, drawing in 2,500 viewers who were just as chilled out as our brave contenders.
Check out the exciting release and image links below! We kindly request that you refrain from simply copying the release. Instead, let’s get creative together! Whether it’s through an interview or exploring alternative options, let’s aim for fresh variations of the idea to be shared.
