Following Real Madrid in 2nd, FC Barcelona (brand value up 4% to €1.4 billion) defends its 2022 rank in 3rd, as does Club Atletico de Madrid (brand value down 5% to €549.56 million) in 12th. Following a period of on-pitch setbacks and financial struggles, FC Barcelona appears to have resurged its reputation, winning the Spanish LaLiga ahead of historic rival Real Madrid in 2nd and Club Atletico de Madrid in 3rd.
Sevilla FC (brand value up 6% to €189.27 million) has also shot up five places to 25th, while Villareal CF (brand value up 5% to €137.38 million) has gone up four rankings to 36th position. After struggling in LaLiga and changing coaches multiple times, Sevilla FC found stability under the leadership of Jose Luis Mendilibar, who is credited with reviving the team’s success. Further solidifying its international reputation, the club has achieved remarkable results in Europe, defeating British and Italian powerhouses Manchester United FC and Juventus.
Spain adds two more achievements to its 2023 success, as Real Sociedad (brand value €133.63 million) is a new entrant in 37th place, while Real Betis (brand value up 31% to 153.1 million) shoots up nine positions to 34th to be named the third fastest-growing football club brand. Finishing 6th in LaLiga (ahead of Sevilla FC in 12th), Real Betis is hoping to further boost its brand strength and global recognition through a €70 million renovation of its home stadium.
Further, Brand Finance also ranked Real Betis 2nd, one spot ahead of Real Madrid CF, in its Football Sustainability Index. The club’s commitment to raising awareness about climate change has further bolstered its positive reputation worldwide.