Post Covid 19, Nompumelelo Nyawo together with Sigma SA successfully launched careers of over 5000 inexperienced jobseekers in gauteng and western cape by giving them paid training and permanent jobs in the BPO sector.
As a business developer Nompumelo then launched her own company Atomic Group to create digital inclusion and ensure equitable access for use of information and communication technologies for participation in the workforce and make it possible up and coming entrepreneurs to compete in the competitive market by accessing affordable broadband internet services in rural communities and previously disadvantaged areas.
To create Employment opportunities where entrepreneurs can also employ more people.
To create access to digital literacy training and Quality technical knowledge.
To create access to applications and online content designed to enable and encourage self-sufficiency, participation and collaboration in order for unemployed youth to access this information and create employment for themselves.
“Atomic Group has designed programmes to help develop KZN province and expand to other small towns and rural communities across Southern Africa. Digital Inclusion must evolve as technology advances. Digital Inclusion requires intentional strategies and investments to reduce and eliminate historical, institutional and structural barriers to access and use technology.” Says Nompumelelo.
Nompumelelo Nyawo who founded Atomic Group is a dynamic and talented Business Development Executive with almost 15 Years experience in working for large blue-chip organizations. She is a renowned industry stalwart and savvy young thinker. She believes in the power of evidence-based marketing principles, that enables her to partner with brands to craft high-performance strategies that will grow their business.
Seeing the growing unemployment rate Nompumelelo’s mission is to strategically invest unparallel efforts and resources towards diversified business growth. Her Vision is to create sustainable human-centric careers that enable people to help others.
Her main objectives is to address youth unemployment and digital inclusion. Due to the high rate of excluded youth, graduates and school leavers that are still unable to find employment. Atomic Group will be offering free resources and insights related to the experiences and challenges faced by young people. This will include covering key factors such as education, career planning, personal development
Atomic Group is a Level 1 BEE and 100% Woman Owned (BWO) Agency , based in Durban, South Africa which helps businesses achieve their full potential by driving sales, implement their vison an execute their strategy. Their aim is to make Atomic Group the fastest growing youth represented agency in Africa. They specialize in various services such as Sales Strategy, Lead Generation, Business Process Outsourcing, Business Learning & Development, Digital Strategy & AI as well as Digital Training.
“Women in business have made significant strides over the years, breaking barriers and making remarkable achievements in various industries. Despite facing challenges and inequalities, women have been successful in establishing their presence and contributing to the business world” Says Nompumelelo Nyawo.
