In recognizing his music excellence and the positive role he continues to play, the company has chosen him as one of its Brand Ambassadors. Betusile’s music has become a symbol of hope for millions of South Africans. The company strongly believes that his achievements will inspire many young aspirant musicians to continue to dream.
-What are the responsibilities of a Toyota Brand Ambassador? What are your expectations from Bethusile?
We are not expecting much from him at the moment, as he has already built his social media presence. And he will sometimes represent us in our social responsibilities as our ambassador.
-What are some of the perks that Bethusile will get out of this deal?
Perks: He has 24 access to a brand new car for his personal & business use. Also, he is associated with the most trusted and reliable motor brand in sa. Because of this partneship it’ll open other doors for him to partner with other potential brands.
-How long will this partnership be?
For now, we are wishing for a fruitful, long-term working partnership that will be of value to both parties.
-What does this partnership mean for Brand Toyota and How will this impact the role that you play in the communities of East London?
This partnership is not a Toyota initiative but a CFAO Mobility through the Buffalo Toyota East London partnership. Buffalo Toyota Group has its footprint in the Border Kei Area and has earned the support of a loyal customer base from the area. Recognizing and supporting locals that impact the community has long been part of our DNA.
-What else is Toyota Beacon Bay doing to make a difference in the community?
Through initiatives like this and Clean Slate campaign which works with Ex-offenders on a holistic level, to rehabilitate and empower them back into society ; Helping those in Need – We also have an Orphanage Home ; Rehab – rehabilitation centre for persons with disabilities. and others, we give back to the community that has been supporting us throughout the years.
