Friday 06 October| Johannesburg: In the dynamic world of music, where genres like house, gqom, and amapiano flourish, Africori’s remarkable talent pool has been consistently quick to rise to prominence. Among these rising stars, Ch’cco and Pabi Cooper stand tall as proud ambassadors, carrying the banner of South African music to new heights. Notably, they have become the faces of Spotify’s exciting collaboration with the prestigious football club, FC Barcelona, securing their spots on Spotify Africa’s coveted “Barça African Connect” playlist.
The campaign has been strategically placed during FC Barcelona games worldwide, with Times Square and Penn Plaza in New York City being the focus billboard location at present.
“Given the Pan-African scope of this campaign, it is set to expand into various territories, collaborating with artists from across the continent. This expansion underscores our belief in its significant potential.
Pabi the creative force behind hits like “Wag n Bietjie,” catapulted into the mainstream in 2021 with Ch’cco giving us the the unforgettable amapiano anthem, “Nkao Tempela,” now considered a classic. This former rapper has harnessed his initial breakthrough to elevate the intrigue and expectations surrounding his music.Ch’cco’s trademark style is characterized by a laid-back, smooth flow infused with the swagger of American hip-hop and the richness of Pretorian cultural references.
Impressively, despite having only released a limited number of tracks since 2019, Chicco’s latest offering, “Pele Pele,” has already become a chart-topper. He has firmly established himself as South Africa’s newest musical sensation, filling venues in his homeland, embarking on European tours, and collaborating with international stars like Nigeria’s Teni and Tanzania’s Marioo.
Ch’cco and Pabi Cooper’s journey from local talent to global recognition is a testament to the vibrancy and talent that Africori nurtures within South Africa’s music industry. With the support of Barcelona and Spotify, Africori’s artists continue to scale new heights and bring pride to their nation.
Stay tuned to Spotify’s “Barça African Connect” playlist for the latest updates onCh’cco, Pabi Cooper, and their remarkable musical journey, proudly orchestrated by Africori.