Today, adidas and Manchester United unveil the adidas x MUFC x George Best collection, a range of apparel in homage to one of United’s greatest ever players. The retro collection features a long-sleeve jersey and matching tracksuit, with the design inspired by the club’s memorable 1967/68 European Cup winning season.
The collection includes:
- Long-sleeve jersey: Inspired by the blue jersey worn during the European Cup final victory against Benfica and features the iconic 1967/68 City of Manchester coat of arms and adidas trefoil logo in white, with tonal blue three stripes down the sleeves. Signing off the back of the jersey is number ‘7’, the number synonymous with the great George Best. Further detailing includes a ‘George Best’ embroidered signature on the left cuff.
- Tracksuit: Track top features ribbed cuffs and a fold-down collar to keep a classic football look, and teams up with slim fit track pants with soft piqué fabric. Both the top and pants include the 1967/68 City of Manchester coat of arms and trefoil logo in white, alongside the iconic number ‘7’ on the front. The track top also includes the George Best embroidered signature on the left cuff.
Throwing it back to the same era, the campaign was shot on film by Hollywood legend and United fan,
Gary Oldman, using a vintage Chamonix camera. Players include Marcus Rashford, Casemiro, Mason Mount and Ethan Wheatley alongside club legends Bryan Robson and Andy Cole.
Inigo Turner, Design Director at adidas said, “The 1968 European Cup victory is etched in the memory of United fans and will be forever. It was the season where they lifted the trophy for the first time ever, and at the heart of the team was the legendary George Best. This collection pays tribute to an incredible player and legend of the club. The retro look and feel of the range offer United fans something unique and stylish to don the terraces with this season.”
The adidas MUFC x George Best collection is available to purchase now from selected adidas retail stores
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023.
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Women’s World CupTM, the UEFA European Football ChampionshipTM, the UEFA Champions LeagueTM & the UEFA Women’s Champions LeagueTM. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. adidas is also partner to some of the best athletes in the game including Leo Messi, Jude Bellingham, Mohamed Salah, Pedri, Florian Wirtz, Alessia Russo, Paulo Dybala, Lena Oberdorf, Gabriel Jesus, Roberto Firmino, Joao Felix, Serge Gnabry, Manuel Neuer, Karim Benzema, Vivianne Miedema, Mary Fowler, and Wendie Renard.