Juls Signs Global Partnership with Africa Creative Agency to
Accelerate the Next Chapter of His Career
– Ghanaian-British producer, DJ and
cultural tastemaker Juls has signed a global partnership with Africa Creative Agency (ACA),
marking a new chapter in the continued growth of his career across music, culture and
entertainment.
The partnership will focus on expanding the global footprint of the Juls brand, unlocking new
commercial and creative opportunities, and building a long-term strategy that reflects his
evolution as an artist, entrepreneur and cultural force.
Through the partnership, ACA will work with Juls on strategic brand development, business
opportunities and partnerships, as well as bookings across Africa and select international
markets, complementing his existing representation. The collaboration will also explore future
recording, distribution and strategic music partnerships aligned with his long-term ambitions.
Juls said: “This partnership represents more than the next step in my career; it’s about building
on everything I’ve worked towards and taking that vision to a bigger stage. My journey has
always been rooted in connecting cultures through music, particularly between Africa, the
Caribbean and the wider diaspora. Partnering with Africa Creative Agency gives me the
foundations to expand into new markets, build meaningful partnerships and grow Tabom into a
global cultural platform. At this stage, it’s about more than individual success; it’s about creating
opportunities, connecting communities and building a lasting legacy. I’m excited to work with a
team that shares that vision.”
A key focus of the partnership will be Tabom, Juls’ event series and cultural platform. Together,
Juls and ACA will explore opportunities to develop Taboom’s commercial strategy, strengthen
brand partnerships and expand the property internationally, while preserving the community,
cultural relevance and distinctive identity that have made it successful.
The partnership reflects a shared ambition to build on Juls’ established influence in global music
while creating new opportunities at the intersection of African music, international markets and
cultural experiences.
Colin Gayle, Founder and CEO of Africa Creative Agency, said: “At ACA, we believe in
partnering with creatives who are not only shaping the culture today but defining where it goes
next. Juls has already established a powerful global presence, and our role is to build on thatfoundation, unlock new opportunities, and connect him with strategic partners who recognize
the full scope of his vision, while preserving the authenticity that makes him exceptional.”
Headquartered in Johannesburg, with offices in Los Angeles, Nairobi, and London, Africa
Creative Agency operates at the intersection of talent management, brand partnerships, content
production, strategic marketing, and live events, connecting African creativity with opportunities
across the global entertainment landscape
Through this partnership, ACA and Juls aim to build a sustainable platform for the next phase of
his career, creating opportunities that extend beyond music and further establish his position
within the global cultural conversation.
-ENDS-
About Juls
Juls is a Ghanaian-British producer, DJ and artist recognised for his distinctive contribution to
the evolution of contemporary African music and its global reach. Through his work across
production, DJing and cultural experiences, he continues to connect African sounds with
audiences around the world.
About Africa Creative Agency
Africa Creative Agency (ACA) is the cultural and creative intersection between Africa and the
world, a platform for the continent’s unique talent, untold stories, and rich culture.
Headquartered in Johannesburg with offices in Los Angeles, London, and Nairobi, ACA is
Africa’s premier 360-degree creative services and talent management firm. The agency
operates across a full spectrum of verticals including talent management, music via Exodus
Records, publishing through Africa Creative Publishing, film and television, brand partnerships,
and strategic marketing, giving artists and creators the infrastructure to compete and win
globally.
ACA’s experiential IP is where its cultural vision comes to life. WAV Festival and Africa House,
its nomadic members club connecting Africa’s creative class across continents, cement the
agency’s role as an architect of African creative culture worldwide. Africa has always had a story
worth telling. ACA makes sure the world is listening.
