Today, adidas and Juventus unveil the new away jersey for the 2026/27 season – a design that reconnects the Club with its very origins, reinterpreting the iconic pink colorway through a modern lens while integrating the adidas Trefoil logo, merging elite performance innovation with a strong connection to football culture and off-pitch style.
Before black and white became synonymous with Juventus, there was pink. Worn by the Club in its earliest years, the color remains one of the most distinctive chapters in Juventus history. For the 2026/27 season, adidas brings this legacy back to the forefront. Built on a soft pink base, the jersey introduces a subtle engineered pattern inspired by the zebra – a powerful nod to the Club’s enduring symbol. The tonal graphic flows across the fabric, adding depth, movement and a refined texture that connects past and present in a distinctly Juventus way.
The collar, sleeve cuffs and adidas three stripes on the shoulders feature sharp black detailing, providing contrast against the pink base. A modern reworked collar construction delivers a clean, contemporary silhouette, balancing elegance with performance. The Juventus crest sits proudly on the chest, accompanied by a heritage-inspired adidas logo execution.
Designed for elite performance, the jersey features lightweight, zebra patterned engineered fabric that enhance fit and freedom of movement. Incorporating adidas’ latest CLIMACOOL+ materials, the jersey works to wick moisture efficiently, keeping players cool under pressure, while optimise breathability throughout high-intensity play.
The 2026/27 away kit is completed with black shorts and socks, featuring coordinated pink detailing and adidas branding, delivering a sharp and cohesive on-pitch look.
The new Juventus Away Jersey will be available from July 21st via selected adidas retail locations, and online at adidas.co.za.
