Betway Continues to Celebrate South African Football Culture Through the S’bonise & Win Campaign

 Betway’s commitment to elevating the matchday experience across the Betway Premiership continues to stand out this season through its much‑loved S’bonise & Win campaign, a nationwide initiative that celebrates the vibrant spirit, passion, and creativity of local football supporters.

Since the start of the season, stadiums around the country have been transformed by fans proudly showcasing their team colours and regalia, contributing to an atmosphere that is uniquely South African. Through S’bonise & Win, Betway has been rewarding this energy by selecting standout supporters at broadcast fixtures and giving them the chance to walk away with a major cash prize.

As the campaign continues, April brings another exciting wave of Dial Up fixtures, enhanced matchdays where the S’bonise & Winexperience gives supporters the chance to win an increased cash prize. Unlike standard fixtures, where selected fans can walk away with R20,000 if they have a Betway account, the Dial Up edition raises the stakes, offering up to R50,000to the chosen winners should they have an active Betway account.

As part of this rollout, Durban will host Dial Up action from 7–11 April, starting with Durban City vs Mamelodi Sundownson7 April at 19:30 at Chatsworth Stadium in Durban, followed by Richards Bay FC vs Orlando Pirates on 10 April at 19:30 at Richards Bay Stadium in Richards Bay, and concluding with the KZN derby between Golden Arrows and Durban City on 11 April at 15:00 at King Goodwill Zwelithini Stadium in Durban. Across the week, three lucky fans will have the chance to walk away with up to R50,000.

“At its heart, S’bonise & Win is about celebrating the supporters who make South African football what it is,” said Jason Shield, Head of Sponsorship at Betway Africa. This campaign is our way of recognising and rewarding that passion.”

The campaign is built on clear and transparent participation criteria, ensuring every eligible supporter has a fair chance to be selected. During each live broadcast fixture, a fan is selected through an independent process, once validated that they meet campaign requirements, the chosen fan receives R25 000 in cash, or R50 000 should they have a valid and active Betway account.

Betway encourages supporters attending upcoming games to familiarise themselves with the campaign guidelines to maximise their chance of being selected, and most importantly to continue bringing the passion that makes the Betway Premiership one of the continent’s most electrifying leagues.

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