In commemoration of Women’s Month, Brutal Fruit Spritzer has launched a campaign aimed at encouraging social connections and reducing screen time. South Africa’s favourite spritzer is set to make meaningful connections bubble up for their beloved besties on Women’s Day, 9 August. Continuing their celebration of women, Brutal Fruit Spritzer introduces The Phones Down Glasses Up Picnic, an event designed to bring besties together in real-time, offline.
The picnic aimed to transform events by encouraging more real connections instead of spending it behind your phone, This way, instead of focusing on highly curated photo-ops, the audience was able to lean into shared moments, meaningful connections, and celebrate community without the distraction of their phones, because being present is the real proof of life.