Very few people understand and have mastered the art of athlete representation. To “sell” the brand of an athlete is no easy task. Particularly, in a world where sponsors have to be convinced extra harder, to buy into a female athlete or team, in comparison to their male counterparts.
Optimize CEO and winner of the Woman in PR and Sponsorship category at the 2023 Momentum gsport Awards, Emy Casaletti-Bwalya, is one of the few that have mastered the art. Her greatest example is how she partnered with Two-time Grand Slam champion Kgothatso Montjane, to take her brand to the next level and secure lucrative deals while taking steps that will improve her game.
