a 100% Black female-owned Life Microinsurance company in South Africa, is revolutionising the Financial Services Industry through its commitment to Financial Inclusion. Envi Africa Life takes pride in introducing cutting-edge life and funeral cover products, meticulously crafted to meet the unique needs of the lower-middle income segments of South Africa.
Lebohang Mehalane, the visionary Founder and Executive Director of Envi Africa Life, is determined to transform the insurance landscape by making relevant, accessible, and affordable insurance products a reality for the underserved communities.
The newly launched products offer a wide range of benefits to policyholders, ensuring that affordable insurance solutions are available to those who may not have access to traditional insurance products. Customers have the freedom to choose from various coverage options, tailored to their specific needs and budgets.
“We recognise that many people in South Africa struggle to afford traditional life and funeral insurance,” said Executive Director, Lebohang Mehalane. “That’s why we’ve developed these new products to provide affordable options for those who may not otherwise have access to insurance.”
The Life cover product has been carefully crafted to meet the needs of low-middle income customers seeking estate planning tools and wealth creation options for their loved ones. With cover amounts ranging from R50,000.00 to R100,000.00 per life insured and limited medical underwriting, this tailor-made product ensures affordability and accessibility.
Similarly, the funeral cover product provides a cash pay-out to cover funeral expenses, including burial or cremation costs, and extends additional benefits, such as memorial stone (tombstone), groceries, and a cow benefit.
“We want to ensure our customers are protected when they need it most, with product designs that resonate with the cultural sensitivities of our target market. Our life and funeral cover products are meant to provide peace of mind to policyholders and their families, regardless of the scale of their needs. Our commitment to addressing policyholder needs throughout their life stages sets us apart,” said Mehalane.
The new products are readily available to South African citizens aged 18-64 (life cover product) and 18-84 (funeral product) and can be conveniently purchased online, through our website, or by contacting the service centre on (010) 157 3009. The respective products are also available through accredited brokers, and funeral parlours. They are also accessible to Non-South African citizens residing and working in South Africa, subject to terms. Policyholders have the flexibility to choose the level of coverage that suits their needs, with monthly premiums starting as low as R71.00 (Life cover) and R16.00 (Funeral), depending on the selected benefits and cover amounts. They are available to individuals, families, employer and non-employer groups/schemes.
Envi Africa Life’s mission aligns with the realities faced by South Africa, where over 55% of the population lives in poverty or vulnerability, and access to financial services such as insurance remains a challenge due to affordability and accessibility constraints. The company’s commitment to bridging this gap is evident in its tailored products and services designed to meet the unique needs of the South African context, characterised by high unemployment and poverty levels and low insurance literacy.
“Envi Africa is devoted to providing affordable insurance solutions to all South Africans. We firmly believe that everyone deserves access to financial protection, and we are proud to offer these new products to our customers,” concluded Mehalane.
Envi Africa Life is committed to becoming the preferred life insurance provider for the underserved market in South Africa. With tailored and inventive products that are both relevant and affordable, the company is empowering low to middle-income groups with the financial protection they deserve.