02 June 2023 JOHANNESBURG: Emo-Afrobeats singer-songwriter and Africa’s Boyfriend, CKay stays true to his sound as he romances listeners with his new song, ‘ Nwayi.’ The single revisits themes of desire and infatuation, a fundamental element in his music that fans have long adored. This love song is CKay’s second release of the year, announcing his upcoming Sad Romance Deluxe album slated for release in June and now available for Pre-save.
Last year September saw the release of CKay’s debut album, Sad Romance, making 2022 a significant year for him as the album garnered over 380 million streams since release and continues to grow. Earlier this year, CKay released an upbeat Sad Romance Remix Pack followed by his first new offering of the year, HALLELUJAH, featuring fellow Nigerian superstar Blaqbonez. ‘Nwayi’ is CKay’s second offering from the Sad Romance Deluxe album that takes his fans on a journey of love. Produced by CKay and BMH, ‘Nwayi’ is within the superstar’s emo-Afrobeats realm as he professes his undying love and how he cannot live without his partner.
The official music video for ‘Nwayi’ was shot in Lagos, Nigeria, and directed by Ahmed Mosh. The visuals for ‘Nwayi’ tell an alluring Shakespearean story featuring CKay and his love interest. As with CKay’s poetic lyrics, CKay tells a story of love with romantic scenes in a carriage on the beach but ends with a twist.
As CKay prepares to release his Sad Romance Deluxe album, fans across the globe will have an opportunity to watch him perform at Weekend Festival in Finland, the HIPHOP OPEN festival in Stuttgart, Lollapalooza in Paris, HIPHOP OPEN festival in Stuttgart and a performance in his home country, Nigeria.