Nono Cele Xaba Defies the Odds in Broadcasting

2022 Momentum gsport Awards SuperSport Woman in TV winner, Nono Cele  , continues to reap the rewards of her hard work behind the scenes, since her win on the #gsport17 stage almost 8 months ago.

Xaba, who is a producer at SuperSport TV, has been delivering excellent projects for the sport content platform, including FIFA World Cup tournaments, AFCON, Olympics and Netball.

Over the years, she has also assisted in starting projects from the ground up such as the Multichoice Diski Challenge, which is now known as the DSTV Diski Challenge, and working on the DSTV Premiership.

Fast forward to Wednesday, 14 September, Xaba beat off stiff competition from seasoned broadcasters Cato Louw and Tumi Kgasoe to walk away with the prestigious award.

Speaking on the night during her acceptance speech, an emotional Xaba dazzling in a neon green ensemble, shared a message of determination and how she defied the odds behind the scenes in over a decade in the industry.

“15 years of doing this and this moment finally comes! What an honour! Thank you to my parents who took me to tv school even though they didn’t believe in the work that I’m doing, they were like “Who has ever succeeded in that field?” Thank you for believing in me.

“I’m filled with so much gratitude, this is a win for every woman behind the scenes. There’s a lot of us and we work hard!”

Xaba’s passion and dedication to her craft continues to be an inspiration for many young women who aim to make a mark in production.

Speaking with Karabo Peter, Xaba sheds light on life since winning on the gsport stage and taking on her next project with the 2023 Netball World Cup, which will take place in Cape Town from 28 July.

Nono, thank you for chatting to us! Last year you were named the SuperSport Woman in Television winner at the Momentum gsport Awards after your incredible work in television. What did the win mean to you?

It is always nice to win and be recognised, I appreciated that but that’s a onetime event. Beyond the win, how we live, lead and work matters more. How we impact the world we live in speaks volumes.

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