with direct access to Corporate and Public Sector Representatives
Driving Growth and Development
The Rand Show, known for its annual entertainment and shopping extravaganza, is taking a huge leap forward in supporting Small to Medium Businesses (SMMEs) this year. The expo offers significant incentives and assistance to SMMEs, including a distinctive new summit held yesterday.
This initiative proved to be an essential offering, considering that – according to the South African Government’s National Development Plan – SMMEs are expected to create 90% of new jobs in the country by 2030, making them a crucial component of the country’s economic growth and development.
“The purpose of the summit was to boost small, medium and micro enterprises (SMMEs) by facilitating direct connections with representatives from the corporate and public sectors involved in SMME funding, training, and market access. By attending the summit, our SMMEs had the chance to engage, learn from, and interact with the individuals who have the potential to advance their businesses, presenting valuable prospects for expansion, progress, and operational enhancement in the SMME arena. Furthermore, we were proud to offer this free of charge, as added value, to participating SMMEs,” said Adele Hartdegen, CEO of both Dogan Exhibitions and events at the Johannesburg Expo Centre.
The summit included live streams, speeches, and panels hosted by industry experts in SMME development, training and assistance and was packed with advice for new and established companies. The keynote speaker was Lumka Dlomo, Destination Marketing Manager, Joburg Tourism Company, who spoke about SMME development, support and empowerment in line with tourism and the growth of the economy within the City of Johannesburg.