“
(27 January, 2023 – Los Angeles, CA) – Kicking into high gear for 2023, African superstar singer and songwriter TYLA reveals an energetic and undeniable new single and music video entitled “Been Thinking” today via FAX Records/Epic Records. The video is directed by the almighty Meiji Alabi (Beyonce, Burna Boy) and co-choreographed by the legendary Fatima Robinson (Michael Jackson, Aaliyah).
Listen to “Been Thinking” HERE. Watch the video HERE.
The track’s driving beat sets the pace as her dynamic vocals dip in and out of the groove. She alternates between confessional verses a la “I’ve been trying not to lose control, but I lose control” and a fiery and flirty hook, “All day, all night, I’ve been thinking about you.” The accompanying visual vividly brings theses vibes to life onscreen. From intimate vignettes of her singing in bed to showstopping African-inspired choreography in a packed club, it reflects the track’s spirit.
However, it only paves the way for a whole lot more from Tyla in 2023…
Tyla has been making waves internationally by fusing Amapiano with ethereal pop R&B vocals, earning her critical acclaim from PAPER Magazine, I-D and CLASH. Her debut single ‘Getting Late’ featuring Kooldrink has amassed over 5.5 worldwide million views. She followed it up with the incredible DJ Lag collaboration ‘Overdue’, which soundtracked the trailer for Netflix’s Blood & Water. Tyla returned with’ To Last’ in 2022 to great acclaim, earning praise from CLASH and The Independent.
Last year, Tyla turned up on “To Last.” It has tallied nearly 1 million cumulative streams thus far and continues to gain traction at DSPs. Out Now dubbed it “dreamy,” and HITS noted, “Tyla’s music shimmers with the euphoria of South African amapiano, as she puts her vibrant personality on full display.”
Tyla’s music pushes boundaries. Infused with her vibrant personality, her songs offer an innovative take on pop and R&B, shimmering with the euphoria of South African amapiano, and an otherworldly approach to production that makes every track feel like something totally new. The Johannesburg native introduced herself internationally with her debut “Getting Late” featuring Kooldrink, and “To Last,” her new singles via Epic Records, push her artistry forward and solidify her versatility as she bounds toward her goal. But despite her big dreams, Tyla is doing her best to remain carefree. She never anticipated that “Getting Late” would permeate beyond South Africa, much less reach the U.S., but realized something was happening when people all over the world were making TikToks to the song, eventually resulting in millions of streams. Tyla’s emotionally rich music began when she was just 12, penning songs in her diary, which led to writing and singing more seriously as a high schooler. Ever since, she’s been guided by her intuition, which has her primed to build out her fan base and maximize her reach. She’s focused on the year ahead, performing and crafting her debut studio album, with the same intention from when she began. Signed to Epic Records through a joint venture with Johannesburg/New York-based Fax Records, and co-managed by We Make Music and Africa Creative Agency, Tyla is poised to achieve international dominance with style, soul, and spirit.
s