The #WhattheFanta® much-anticipated mystery flavour that has kept the general public guessing for months has finally been revealed! South Africa welcomed the #WhatTheFanta global campaign in August, much to the delight of curious consumers. The centerpiece of this interactive flavour-guessing campaign was a limited-edition, mysteriously flavoured Fanta® soft drink designed to challenge consumers’ senses and taste buds with contrasting flavour notes.
After a rigorous online experience of clue cracking and flavour guessing, the mystery limited-edition flavour has finally been announced.
INTRODUCING THE LIMITED-EDITION FANTA® RASPBERRY AND LITCHI FLAVOURED SOFT DRINK
On 21 November the eagerly awaited flavour was announced on the Fanta® South Africa social media platforms with the help of the brand squad, made up of popular social media content creators @Alphi_Sipho, @BotlhaleBoikanyo, @Iam_khanyi95 (Khanyisa Patricia), @Mooya.Musunga and @Moghelingz (Banele Ndaba).