Following the successful launch of Sprite Limelight™ in 2022, the brand’s ground-breaking program is once again making a comeback, bringing together an exceptional collective of fearless artists with creative points of view, to create original songs via an innovative format: one hook, many beats.
Sprite Limelight™ celebrates the rich musical history and legacies across global cultures. This year sees the brand partnering with 3x Grammy-awarding winning writer, producer, and lead singer of OneRepublic, Ryan Tedder, to kick off the second season, along with a stellar lineup of artists hailing from across the world: Mzansi superstar Cassper Nyovest, Feid (Mexico), Lexa (Brazil), and Lay Zhang (China). Designed to support its global brand narrative, ‘Heat Happens’, Sprite aims to spotlight fearless artists and help consumers keep cool in the face of everyday moments of heat, based on the insight that music is what they turn to when they want to switch off and clear their heads.
South African hip-hop sensation Cassper Nyovest is a trailblazing artist with infectious beats and thought-provoking lyrics. His signature sound resonates with diverse listeners, reflecting his journey and entrepreneurial spirit evident in his record label and ventures. Known for electrifying live performances and inspiring the youth, Cassper has become an icon, receiving numerous accolades and international recognition.